Building a Niche for Successful Blogging

Many people hear about the money to be made with blogging and start a blog on a whim. However, building a blog is not as simple as it appears. Besides writing quality content, many other factors affect the success of a blog, too. In the beginning, one of most important pieces of advice you’ll receive is to blog about a niche.

Consequently, since niches are so important, what are they? Unlike personal blogs that usually cover a wide array of topics, a niche covers a focused topic. For instance, one example of a successful niche blog is a digital photography blog.

You may wonder why a niche is so important. They are important for several different reasons. First, it is easier to develop a readership with a niche blog. When people perform an internet search, they usually have a particular topic in mind. Since a niche blog is focused, there is a better chance they will find the information they‘re searching for. Conversely, if it isn’t focused, they will usually leave the site before they will search for a topic. Secondly, they will be more likely to keep coming back if there is regularly updated content on the topic they are interested in.

In addition to developing a readership, niche blogs are easier to optimize. To attract traffic, readers need to be able to find your blog. Since readers do not usually go beyond the first page or two of search results, page rank is important. To increase page rank, backlinks are one of the main factors Google examines. The more quality backlinks you have that are relative to your content, the higher your blog will rank in the search engine results. Not only will you rank higher in the search engine results, but other blogs will be more likely to link to your site if the content is relative to their content, and they view you as an authority.

Supposedly, 95% of all blogs fail. Learning from other’s mistakes can save a lot of time and grief. If you want to be successful, build a blog the right way. Choose a niche.

Many of life's failures are people who did not realize how close they were to success when they gave up. - Thomas Edison

Definitions

Niche: A focused and narrowly defined topic.

Optimize: The process of making a website rank higher in search engine results.

Backlink: A one way link from another website to your website.

Page rank: The value of your website to Google. The higher the pagerank, the better your search engine ranking.

Traffic: the number of visitors a website recieves in a given amount of time.