Thursday, February 26, 2009

Designing Your Blog Logo

Once you have chosen your domain name and web host, you have to think about your blog design. Before someone even reads your content, they have already formed an impression based off the appearance of your website. Therefore, designing your logo is something you will want to consider carefully.

A well-designed logo can establish a brand for your blog. Therefore, when designing your blog, you should strive for a logo that is representative of your business. It should also be unique, simple, and easy to remember. Complex logos are harder to remember.

There are essentially three types of logos: text, symbols, and text plus symbols. Even if you just have a text logo, you can still covey feelings with the type and size of font. For instance, bold or thick fonts convey strength whereas a slanted font can convey movement.

Other factors you’ll want to remember when you’re designing you logo is whether it is aesthetically appealing on the page. Think about the relationship between the height and width of the letters, the alignment of the logo on the page, the balance, and whether there is a recognizable shape for the outline. Contrast can help the shape be more recognizable. Try to use no more than two different fonts and two different colors.

Since a logo establishes brand, you will want to get it right the first time. Take your time. Ask for input from others. Try to enjoy the creative process.

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